FEBRUARY 2016

 

Signs Now Baltimore creates multiple, sequenced banners in an innovative and ambitious tribute

Three of the four graphics displayed in the 16-banner "temporary sculpture" celebrating Dr. Martin Luther King, Jr.

   

Three of the four graphics displayed in the banner "temporary sculpture" celebrating Dr. Martin Luther King. Jr.

Challenge

Several years ago, art professor Michael Murphy of Georgia College and State University sought to honor the legacy of Dr. Martin Luther King, Jr. at a Restoring Honor rally to be held on the National Mall in Washington, D.C. on the anniversary of Dr. King's "I have a dream" speech.

Part of a coalition of artists, activists and organizers called Celebrate the Dream, Professor Murphy envisioned a display of multiple banners so ambitious it would be better termed a "temporary sculpture."

For help, the organization turned to Baltimore's Event Tech, which in turn looked to the expertise of their long-time signage and graphics resource - Signs Now Baltimore.

Solution

You might think the production of event banners as simple ... but this project was anything but. For the occasion, Professor Murphy specified 16 of them, each measuring 3.5 feet wide by 22.5 feet tall.

Double-sided, the 16 banners would carry 32 different images in a display spanning 77 feet in width and 37 feet in height. Proper sequencing was crucial. When installed in the correct order and viewed from the artist's intended angles, four different graphics became visible - each with its own distinct charcoal drawing of Dr. King and one of his quotations.

Success!

Working against an ambitious deadline, Signs Now Baltimore moved quickly to create the 32 different production files necessary for printing - each requiring the correct graphics, colors and sizing essential to the completion of the temporary sculpture.

To ensure accurate reproduction of the artist's work, they recommended printing on 18-ounce "blackout" vinyl - a weight that assured no "bleed through" of images from one side of a double-sided banner to the other.

Judged a complete success by the artist and organization as well as thousands of visitors to the rally, Signs Now Baltimore's efforts were also evaluated highly by their client, Event Tech. Today, their long relationship continues with the local signage and graphics provider fulfilling one order after another for wraps, banners, posters and more.

Having rallied their resources to support an ambitious artistic vision and momentous event, we'd say Signs Now Baltimore had a banner day!

 

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