JULY 2016

Partner up! Signs Now – Lebanon, Tennessee teams with a telecommunications leader to create integrated solutions for an important trade show.

   

Challenge

Signs Now – Lebanon’s relationship with the management staff at TSI started off small in 2014 when the company’s chief executive officer and her husband wanted vehicle graphics to identify the couple’s Twin Oaks Ranch that they operated as a side business.

Impressed with how the sign maker developed the graphic solutions for the working ranch and its guest facilities, the telecomm company’s CEO wondered if Signs Now – Lebanon could assist with trade show displays. A great opportunity was coming up, but TSI had little experience in event marketing.

Solution

As it turns out, TSI was knocking on the right door. Experienced in trade shows, Signs Now – Lebanon emphasized the need for the telecomm company to draw visitors to the event itself as well as attract attendees to the TSI display. What’s more, they needed to make a strong first impression and provide prospects with a reminder of their experience.

Ideally, all materials would not only work, but also work together to attract attention and intrigue potential customers. To accomplish this, most elements featured TSI’s distinctive rodeo bull-riding graphics and incorporated the company’s “Partner Up” western theme.

 

Success!

Signs Now – Lebanon designed postcards, flyers and signage with which to promote TSI’s presence. Understanding the importance of easy setup and portability, the sign maker designed a pop-up display and fabric table covers. Reluctant to have any visitor leave TSI’s display emptyhanded, Signs Now – Lebanon also created everything from business cards and printed sales presentations to giveaway flash drives loaded with key sales information.

The first in an ongoing series of trade show appearances scheduled by TSI, the effort by Signs Now – Lebanon was evaluated by the client as “a huge success!”

 

 
 

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