Learning Center

Helpful Sign Design & Creation Questions

Whether you need a vehicle graphic or a large banner for your business or special event, having the right graphics and signage means everything. And, without an eye-catching look, you may be missing out on opportunities to boost your bottom line.

Before you start creating your project, make sure you discuss the following questions with your Signs Now design team.

  1. What is the sign's overall purpose?
  2. What is the problem to be solved or benefit to be gained?
  3. What specific message do you want to communicate?
  4. Who is the target audience?
  5. How would you describe them in demographic terms such as age, income, education, lifestyle, etc.?
  6. What is the viewing distance?
  7. What is the viewing time? Is the target audience lingering nearby or are they driving at high speeds?
  8. Is the sign intended to be temporary or permanent?
  9. Is the sign to be used indoors or outdoors?
  10. Where does and how will the sign need to be mounted? By whom?
  11. Will the sign need to travel? Does it require special portability concerns?
  12. When do you need the sign?
  13. Do you have any additional signs and graphics needs that we can assist you with?

Click the icon to download a printable list of these helpful questions.

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