Home Staging For Higher ROI

5/13/2025

When it comes to selling or renting a property, first impressions matter! Staging a home isn’t just about tidying up; it’s a proven strategy that helps properties move faster, and at a higher price. For real estate agents, home sellers and property investors, staging can mean the difference between a property being scooped up in a matter of days – or sitting on the market for months. 

Professional staging helps to showcase a property’s potential and strike an emotional chord with prospective buyers so that they can help envision themselves in the space. A National Association of Realtors report noted that 47 percent of buyers’ agents say home staging influences decisions, while 82 percent said it makes it easier for buyers to see the property as their future home. 

Signs Now is here with a blueprint that can help you stage properties better to increase ROI. Whether you’re working on your first listing or if you’re a seasoned pro just looking to freshen up your tactics a bit, we’ll guide you through every step of the way. 

Step One: Enhance Curb Appeal 

While a home’s exterior is hardly ever the entire story, it is the first chapter that potential buyers see. Here’s what you can do to enhance it: 

1. Freshen up landscaping: Trim overgrown shrubs, add vibrant flowers and keep lawns neatly mowed. 
2. Wash exteriors: Clean driveways, sidewalks and exterior walls to give the property a brand-new look. A clean exterior speaks volumes about overall maintenance 
3. Feature welcoming signage: Use clean, modern signs to direct visitors. Incorporate A-frames, yard signs or even post-and-panel signs to guide guests visiting the property. Professional signage can make a big first impression! 

By creating a polished entryway, you’re setting up the buyer’s experience as a positive one before they even step inside. 

Step Two: Declutter and Depersonalize 

When potential buyers enter a property, they need to envision it as their own space. Too much clutter or overly personal décor can distract them from connecting with the home.  

1. Keep things minimal: Avoid overloading spaces with too many accents or too much signage. Simplicity allows visitors to imagine their own personal touch in a space, and makes the home feel adaptable. 
2. Depersonalize décor: Store away personal items, such as family photos. A neutral environment will appeal to a broader audience. 

A decluttered home becomes essentially a blank canvas on which buyers can better picture themselves living there. Taking the time to store away certain items can mean a faster sale! 

Step 3: Use Strategic Signage 

Well-placed signage is more than just functional; it can directly influence the flow of a property tour and highlight features that buyers may otherwise miss. Here’s a few you may want to consider: 

1. Elegant welcome signage: Set the tone for the showing with branded, stylish signage that showcases your own branding at the entryway. 
2. Directional signs: Ensure visitors can smoothly explore the property with clear, cohesive signage that guides them between spaces. 
3. Feature highlights: Use tasteful graphics to call attention to desirable upgrades, such as smart home technology, a newly renovated bathroom or top-of-the-line appliances. 

Professional signage, as developed by the creative team at Signs Now, can help elevate a property’s overall presentation, directing attention to key aspects and ensuring that your showings are as memorable as possible. 

Step 4: Optimize Lighting 

Lighting can transform the entire ambiance of a home. Bright, well-lit spaces help make rooms feel open and warm while highlighting architectural features and details. Not sure how? Consider this: 

1. Maximize natural light: Open curtains, clean windows and remove any barriers to natural light like heavy drapes. This can help create a space that feels fresher and more inviting. 
2. Accentuate with LED lighting: Use accent lights to highlight focal points, such as fireplaces or other statement features. LED lights are not only energy-efficient, but can provide versatile color temperatures that suit individual spaces. 
3. Illuminate your signs: If hosting open houses in the evening or during inclement weather, ensure that your directional and welcome signs are visible with thoughtful lighting placement. 

Effective lighting doesn’t just ensure you stay visible – it can help connect prospective buyers to the home, making them feel more at ease in the space. 

Step 5: Highlight Key Selling Points 

Every property has unique features or special touches that help set it apart – so ensure your buyers notice them! Not sure how? 

1. Accessible marketing materials: Provide professionally designed brochures and flyers that emphasize the property’s most enticing benefits. You may also want to have a display board that showcases the floor plan of the home to help orient everyone in the space. 
2. Signs pointing to key features: Place concise, attractive signs near features that may turn a visitor into a bidder, like eco-friendly additions, historical charm or recent renovations. 

Highlighting the standout features of a home through both physical and digital touchpoints can ensure that your prospects walk away remembering why your property is exceptional – and can help drive more bids on the property, too. 

Step 6: Drive Buyer Engagement 

Selling a property extends far beyond the basic visual experience of a home. Getting good engagement is key to securing a sale for the highest possible price. Here’s a few things to consider: 

1. Leverage QR codes: Add QR codes on your signage that link directly to digital resources, such as virtual tours, amenity lists and your contact information. Quick, scannable links connect prospects to additional information and allows them to revisit parts of the listing after the showing. 
2. Interactive displays: Using a tablet or digital display, it’s easy to showcase details like floor plans, neighborhood highlights and high-resolution property images in an engaging, interactive way. 
3. Exclusive offers: Create a sense of urgency or exclusivity with your guests that spurs faster bids. Partnering with local businesses can be a great way to create these kind of offers. For example, you may want to partner with a locally-owned restaurant to offer a discount on a meal as an incentive to tour the property. 

Engagement tactics like these help link your individual showing to a larger sense of opportunity, which can help drive stronger buyer investment in the property. 

Transform your listings to maximize ROI 

Home staging is an art that helps blend the functionality of the home with creative presentation of every individual space it contains. By integrating creative signage throughout, you can enhance the curb appeal and create an inviting atmosphere that helps increase the ROI of any property you’re selling. 

Looking for ways to elevate your home staging game? Signs Now offers creative signage solutions, from directional signs to branded displays, that can help guide buyers throughout every property you’re looking to move. Contact us today to start transforming your listings into irresistible opportunities. 

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