7 Tips For Auditing Your Signage in 2020
2020 has been a year of unprecedented change. The coronavirus pandemic has impacted the way that society, businesses and governments operate, which in turn impacts the functionality of signage. Now, more than ever, you should be making regular reviews of your signs and graphics to ensure they reenforce social distancing and safe hygiene, announce new procedures such as curbside pickup, and comply with quickly changing guidelines from the CDC, OSHA, ADA and more.
In addition to your COVID-19 signs, your regular signs and reopening signs may also require replacing or updating. Colors will fade with prolonged exposure to the elements. Branding may evolve and so can the nature of your business. Rules and regulations might change, putting you at risk of non-compliance and the penalties that may ensue.
Per a study by the University of Cincinnati, roughly 60% of businesses said that changing the design or enhancing the visibility of their signage had a positive impact. An upgrade increased their sales, the number of transactions and profits by an average of about 10%!
The solution? Conduct an audit of your space's interior, exterior and grounds for signage. Retailers that use a lot of temporary or seasonal signs may benefit from reviews several times per year, while other businesses and organizations might plan on once a year or every other year.
But what to audit? Here are seven tips:
1. Make Sure Your Signs Are Visible
Begin with the obvious — can customers see your signage? This might seem a basic question, but trees, foliage and discarded objects can often obscure a sign and so can competing signs — including your own.
2. Use Colors To Your Advantage
Are colors eye-catching and vibrant or is your signage dull and faded? Color has a huge impact on the way prospects view your signs. And know the sun's UV or ultraviolet rays are a major cause of fading and discoloration.
3. Update Your Messaging
Does your signage correctly communicate new safety measures and operating measures such as contactless delivery, new entrances and exits, and updated store hours? Be sure to check office or resident directories and retailer tenant panels on pylon signs. Is all the information up-to-date?
4. Maintain A Unified Brand Look
Have you updated your logo, typeface or corporate colors recently? Your branding should be consistent across all fronts, but signage is often the last element to get an upgrade.
For ideas on how to improve your branding, check out our infographic, The Do's And Don'ts Of Corporate Branding.
5. Upgrade Signs In Disrepair
Check for burned-out lights, loose fittings and overall appearance. Per a FedEx Office/Ketchum Global Research study, over 50% of survey respondents indicated that poor signage quality deters them from entering a place of business.
Check out our Sign Maintenance Checklist for more tips on upgrading your signs.
6. Stay In Compliance With ADA
During your audit, take time to ensure you’re adhering to all of the newest ADA and OSHA regulations as well as your city’s current codes. Non-compliance can incur substantial fines!
To learn more, see our ADA Signs And Regulations infographic, which outlines the basic rules of ADA signage, including visuals, fonts, Braille, placement and spacing.
7. Use Your Available Space Effectively
Don’t focus solely on what you have; imagine the signage you may be missing! Floor and ceiling graphics are but two examples of how once-overlooked signage “real estate” is now being put to good use. Vehicle graphics often represent another great signage opportunity.
Bonus: Check out our Interactive Signage Map to spark ideas for improving your space, inside and out.
For assistance with your signage audit, you can rely on the experts at Signs Now®.
Contact us and set up an appointment. We’ll discuss your needs and find affordable signage and display solutions best-suited to your business or organization. We invite you to learn more about what Signs Now can do for you. To get started, call or visit now.Back