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Designing Effective Banner Stands for Your Next Event


Designing Effective Banner Stands for Your Next Event

Banner stands – they’re small, they’re portable, they’re everywhere. Trade shows, exhibitions, retail environments, you name it. All the more reason for a business or organization to make sure their banner stands are as successful as they can possibly be.

And because they can serve as informational beacons, advertisements for new products or services, attention grabbers or brand-awareness raisers (or all simultaneously), banner stands are some of the most directly observable visual communication platforms. That high visibility means you’ll need to pay extra attention to design elements of your signage. Every aspect of a popup or banner stand conveys a message, whether you’d like it to or not.

That’s right – close out your Microsoft Paint application, stay away from Canva, and start taking notes. Good design doesn’t pop out of your head in sixty seconds or less! Let’s go over a few ideas that will help your banner stands stay effective in almost any context possible.

1. Concision is the best decision.

We’re sure by now you’ve heard the phrase, “Keep it simple, stupid.” It’s been applied to every situation under the sun, but it started as a design principle invented by a U.S. Navy engineer named Kelly Johnson in 1940.

Admittedly, banner stands are not naval ships, but the spirit of Johnson’s design advice is still applicable. Short, easy to comprehend slogans and messages will make the largest impact. If visitors have to stop and squint to read your banner or trade show display, they’d probably rather move on.

2. A call to action is necessary.

Spectacular indoor banners require a spectacular call to action. Don’t worry, you don’t have to reinvent the wheel. An effective call to action can be as simple as asking potential customers to scan a QR code or call a tracking phone number.

Call to action copy is more science than art. Always lead with a verb, and if you can, get specific about what you’re asking passersby to accomplish.

3. Remember your audience.

Target audiences, even at the same event, can vary drastically depending on the product or service your company offers. Young demographics may go for bright colors and jaw-dropping graphics, but older clientele may prefer subtlety and a minimalist design.

The key here is compromise. Sure, your banners or trade show display stands may be the most noticeable in the room, but at what cost? A suspended banner with flashing red lights may grab the attention of young people who frequent clubs and bars, but if you’re selling financial services, your signage choices won’t go over well.

4. Size up competitors, then choose a size.

You always want to be one step ahead your competition, so try to recall the size of banner stands at last year’s event. Then, create a banner stand slightly larger than the established norm, without letting it become overly prodigious or monolithic in stature.

Why? Well, bigger is not always better, contrary to popular opinion. Banner stands have to work in tandem with other displays, pop-up tents, exhibits, and signs in your event lineup. Going over-the-top in size can clutter up your designated floorspace and distract from the overall operation.

5. Professional graphics go a long way.

We recommend custom professional graphics for any banner application. Amateur design looks clumsy, detracts from the message of your advertising, and indicates a lack of meticulous attention to detail.

Worst of all, a bad design can make viral rounds on any social media platform nowadays. And, if your company is at a sizeable event, you can expect a trending hashtag to send it sailing into infamous stardom.

At Signs Now, we know high-quality banner stands, inside and out. Give us a call, and you’ll work with a team of eminent graphic designers who can produce captivating and informative indoor event signage.

6. Color matters. Well, color us unsurprised. 

Find a color wheel, and make sure the colors you’ve chosen work together. If they’re not complementary, your signage may end up looking unappealing. Maybe even gaudy, or loud for the sake of being loud.

Understand color psychology as well. Certain palettes elicit different responses from consumers. Learn which colors provoke the reaction needed to sell your products and services.

7. Don’t make it hard for people to contact you.

Contact information should always be printed your banner stands, ideally at shoulder height. If you place your contact information at the bottom of the banner (as you would on a web advertisement), nobody will see your business details.

Be careful not to overshadow your call to action, however. A phone number without the right context or message doesn’t mean anything to a potential customer.

For more information on designing event signage, you can rely on the experts at Signs Now®.

“How else can I get banner stands to work for me?” you ask.  Find out with an expert site assessment courtesy of Signs Now®. We have an array of Banners & Flags for all applications and budgets. And if you’re looking for an indoor solution to event signage, we offer Indoor Banners. We invite you to learn more about what Signs Now can do for you. To get started, contact us today.