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Digital Signage Becoming a Powerful Brand Ally


Digital Signage Becoming a Powerful Brand Ally

If a strong brand is essential to your business, digital signage may be indispensable. Digital signs and displays can not only attract consumer attention, but also build business and increase customer loyalty.

One survey found that four out of five product brands that employ digital signage increased sales by as much as 33 percent. Other research discovered that changing static posters to digital signage when advertising outdoors can boost monthly revenue by as much as 800 percent!

Having intrigued you with the “wow,” let’s examine the “why.” Consider that digital signs and displays create eye-catching and often interactive experiences that engage people and help them remember your brand. What’s more, most people enjoy digital signage—seeing it as a good way to learn about sales and events while also considering it a cool way to advertise!

More good news for businesses large and small? Thanks to innovative technologies, today’s digital signs and displays are becoming even more impactful and versatile! Consider these four trends that are being applied to the next generation of digital signage.

  1. Larger video displays: Digital installations are getting bigger. Whereas only a few years ago most businesses used 55" to 65" displays, many companies now are employing digital signage with displays as large as 98".
  2. Seamless presentations: An increasing number of users are taking advantage of “seamless” video wall technology and affordable prices to combine multiple displays into large video walls. These make a huge impact—especially when used in places where crowds gather or foot traffic is strong.
  3. Greater interactivity. From intriguing touchscreens to real-time face and body tracking, digital signs and displays are becoming increasingly interactive. This enables companies to create highly immersive and customizable experiences to build brand loyalty. One example? Interactive retail kiosks that provide coupons to customers. Another? Interactive wayfinding stations at airports that help travelers find the services they need.
  4. Creative applications. Marketers are discovering there’s no reason to limit themselves to the four walls of a building when using digital signage, even if the application is as impressive as a video wall. From floor and ceiling installations to countertops, today’s digital signage can enhance almost any surface.


For effective—and affordable—digital signage and displays of all types, look to Signs Now.

With our solutions, you can give consumers the information they need right when they need it—spurring greater sales while improving brand loyalty. For expert assistance, contact us today.


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