How to Solve Wayfinding Challenges with Effective Directional Signage
From local corner cafes to multinational corporate headquarters, businesses of all types and sizes need wayfinding signage.
Wayfinding (i.e., navigation) is the ability of visitors, customers and guests to travel from Point A (often your lobby or reception area) to point B (usually an office, department or restroom) easily and on their first attempt… without getting lost or making frequent stops to ask for directions.
A thorough, clear wayfinding system is important for several reasons:
- You only get but one chance to make a good first impression! So when visitors first enter your grounds or facility, your wayfinding approach (or lack thereof) can impress them… or frustrate them.
- Most visitors expect a reasoned, well thought-out approach. In fact, they’ll actually resent businesses with signage deficiencies that result in misdirection, wasted motion and lost time because best practices in directional signage have become the standard.
All that said, wayfinding is no walk in the park—at least not for many businesses. Consider:
- Today’s wayfinding often requires multilingual communications for diverse customer bases—increasing not only the complexity of signage and directories but also the “real estate” needed.
- Many businesses are not familiar with regulations on what information is really needed on their wayfinding signs. Should it simply direct visitors to the restrooms or elevators? Does the wayfinding challenge also extend to the needs of passersby on sidewalks and streets? And, what does the Americans with Disabilities Act require in order for signage to be ADA compliant?
For assistance with directional signage and more, rely on Signs Now.
Whether it’s updating directional signage to conform with a new visual identity or a custom wayfinding solution for your entire property, Signs Now provides the direction and state-of-the-art technology to make sure your business is projecting the right image. We invite you to learn more about what Signs Now can do for you. To get started, contact us today.Back