Deliver your Message Effectively with Well-Designed Trade Show Booths, Tents and POP Displays | Signs Now Blog

Deliver your Message Effectively with Well-Designed Trade Show Booths, Tents and POP Displays.

3/28/2017

Deliver your Message Effectively with Well-Designed Trade Show Booths, Tents and POP Displays.

You don’t need to have the most elaborate—or expensive—trade show booth, pop-up banners or point-of- purchase (POP) displays, but you can be the proud owner of one of the more attractive and effective displays at any event by following these best practices:

Bright is right! Your trade show booth design, pop-up banner or POP display will need to stand out from tens, hundreds or even thousands of others… or at least from the ones surrounding yours! One easy way is to use bright colors in your design. Another more ambitious solution is to go for illumination—including digital signage or digital displays if possible.

Make it interactive. Most people love getting their hands on trade show technology by playing games and winning prizes. So, if possible, create your trade show booth design with as much interactivity as you can. The effort will be well worth it; attendees spend much of their time at events observing and learning, so giving them an opportunity to interact at your booth can be an excellent way to spark engagement.

Stand tall! While most trade show booth designs are limited to a strictly allotted floor space or footprint, vertical standards are often much more flexible. You will want to adhere to each venue’s regulations, but design your pop-up banners, point-of-purchase displays and other signage to be as tall as possible. One idea: A hanging display will bring your trade show booth design up a notch, allowing visitors to observe your branding from across the exhibit hall.

Print high-quality graphics. Work with a design professional to create graphics and photos that will complement your company branding and appeal to visitors viewing your pop-up banners and point-of-purchase displays. Know that high-quality graphics are now the industry standard; major advancements have been made in printing and photography, so you need to visually keep up with your competitors.

For expert help with trade show booth designs, pop-up banners and POP displays, see Signs Now.

Whether it’s updating your trade show booth to conform to a new visual identity or creating all-new pop-up banners for events, Signs Now provides the direction and state-of-the-art technology to make sure your business is projecting the right image. We invite you to learn more about what Signs Now can do for you. To get started, contact us today.

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