Custom Signage Increases Sales Revenue
Serving Tukwila, WA - National Bulk Orders Welcome.
A business's storefront is not the only first-impression a company can leave on a prospective customer. In fact, business signage tends to be one of the most effective ways to catch a consumer's attention and persuade them to visit a store. Fortunately, in today's age and time, custom signs are easy and affordable to come by. They have proven themselves to be one of the most effective forms of advertising, giving businesses a competitive edge by planting seeds for future income. At Signs Now Washington, we take pride in our ability to create custom-made signs, helping yourbusiness thrive to its full potential. Let's take a look at the benefits of customized signs and why you should be using them to help your business flourish.
Statistics You Should Know about Custom Signs
How do your customers go about learning about your business? Are you even bringing in new customers these days? According to statistics, 50 percent of new customers learn about a business thanks to an on-premise sign; this is quite impressive even when compared to the second most effective form of advertisement that brings new customers in -- word-of-mouth advertising. And did you know that 35 percent of passersby won't even know your store exist unless you have a custom sign displayed on the store's property? These statistics go to show that business signage should be viewed as a necessary within your advertising and marketing budget, not just a luxury or amenity. Fortunately, custom signage can be obtained in many forms, including:
Other statistics show that adding a sign to your storefront can greatly improve your sales revenue. Keep in mind that not all storefronts are the same. Some business's storefronts are vehicles, making bus graphics and custom vehicle wraps perfect forms of signage for these types of companies. For businesses operating in the fast food industry, adding a large pole sign to the storefront's property can increase annual sales by more than 15 percent. For those in the retail industry, adding at least two new directional signs can increase sales revenue by nearly nine percent.
What canCustom Signage Do for Your Company?
At Signs Now Washington, we want to get to know your business. We want to understand your values and morals and then integrate them into custom signage so the whole world can see how great of a company you are. Research points to the fact that 85 percent of the customers who do business with your company live within a five-mile radius; this means they likely have the potential of seeing your company's custom signage more than 60 times a month as they go to and from work. What type of signage are you displaying for them to see? Is your signage located in the best spot possible? With a signage expert on your side, you can rest assured you are getting the most out of the custom signs you invest in.
It is also important for you to recognize as a business that you constantly have the potential of attracting new customers, even if your business stays in the same location for years. Did you know that anywhere from 13 to 20 percent of the population moves each year? With so many people moving, this means you have the ability to advertise to these new residents through signage; this is why it is so important to update your signage on a regular basis to ensure it is reflecting your current contact information. You want prospective customers to have your current information so they can contact you about your products and services without actually having to step into your store.
What are the different types of signage?
When compared to TV and newspaper advertising, custom signs are much more cost-efficient. In fact, a single TV ad can cost nearly $10 per one-thousand views, whereas an on-site customized sign can cost as little as $.02 per one-thousand views. As you can see, when it comes to affordability, custom signage is the way to go. Best of all, when you invest in custom signage for yourbusiness, you will have a wide array of signage options to choose from.
No matter the type of business you are operating, it is highly recommended that you display some type of custom-made street or yard sign; this helps attract the attention of passersby. What you need to decide, however, is whether or not the sign will be located directly on your building or out near the street. If you have a budget that allows, you should invest in both types of signage, including storefront window graphics.
Also, if your business uses company vehicles to conduct business out of, you should definitely look into the advantages of custom car graphics. From van graphics to trailer graphics wraps, these forms of signage tend to be extremely effective in attracting new customers and increasing your sales revenue. Other forms of signs that you will want to consider include large wall graphics, trade show banners, portable trade show displays, custom stickers, and engraved metal plates and tags. All of these forms of advertising have their advantages and can be of value to your company.
Contact Signs Now Washington online, or call us at 425-481-4900 today!