How Restaurants Can Use Vinyl Graphics to Improve the Customer Experience
Improving the customer experience is a primary goal for almost every restaurant owner and manager. Happy customers are more likely to become repeat customers, and they are also more likely to spend larger sums of money.
Fortunately, custom vinyl graphics from Signs Now® can be a positive part of the customer experience. Virtually everyone has seen graphics in a dining establishment at some point but very rarely does anyone actually consider their overall impact. If you are looking for ways to improve your patrons’ dining experience, here are some example of how custom vinyl graphics for restaurants can help you do it.
Market to Customers and Potential Customers
If you are seeking to increase foot traffic while marketing to the general public, you may want to try using outdoor signs including custom vinyl graphics for restaurants. These are the signs most commonly associated with restaurants, and they are used around the world to attract customers. Outdoor signs from Signs Now are used for a variety of reasons, including the following:
- Sale advertisement
- New menu item promotion
- Employee recruitment
- Special events
- Changes to business hours
Not all restaurants will require the same type of signs, and as a matter of fact, some signs will work better for some than others. Fortunately, vinyl window graphics, one of the most popular outdoor options from Signs Now, can be seen by customers from a considerable distance, and the vast majority are weather resistant. If you own a café or restaurant in an area with heavy foot traffic, the classic A-frame sign can also help you bring in new customers looking for a quick bite.
Upselling, formally known as suggestive advertising in some circles, involves using verbal descriptions, or sometimes pictures to get customers to make additional purchases. Upselling is a major part of the restaurant marketing process, and by displaying additional deals and items on a sign using vinyl wall graphics from Signs Now, you can psychologically influence customers to make additional purchases. This is often more effective than encouraging waiters or cashiers to upsell items, primarily because patrons tend to tune out when making decisions or already have their minds made up.
Satisfy Regulatory Requirements
Regulatory signs, which are a bit more on the serious side, are also common in restaurants. These signs provide customers and employees with important information, and they are often displayed to maintain certain safety and health codes. Some of the most common regulatory signs include restroom signs, maximum occupancy signs, and handwashing signs. Food allergies are a major concern for both restaurants and diners, and many establishments now use regulatory signs to provide information to customers with food allergies or certain dietary restrictions.
In most cases, regulatory signs are permanent, and often, local, federal, or state laws prevent them from being removed or hidden, so they must stand the test of time. Restaurant vinyl graphics from Signs Now can easily do this, and with so many design options available, your regulatory sign can actually enhance the ambiance of your establishment.
Promote Daily Specials and Sales
Advertising daily specials and sales is an important part of the restaurant marketing process. Without a clear advertisement, many customers will not remember the discounts and special deals available to them. Make decisions easy for your budget-conscious customers to keep them coming back.
Luckily, when it comes to vinyl graphics, there are many affordable options available to restaurant owners and managers from Signs Now. Finding a sign that will get the job done while remaining visibly appealing is relatively simple, and there are even temporary options for establishments that only advertise specials during certain times of the year (ex: holidays). Vinyl wall graphics and vinyl window clings from Signs Now can also achieve the same result without taking up valuable floor space.
When a customer enters a restaurant, they are often overwhelmed by the number of options available to them. Choosing a specific item can be even more difficult for new patrons, especially if your menu options change on a daily basis. Many restaurants, bars, and cafes offer daily specials, and occasionally, they may need to make a permanent change to the menu by introducing or removing a certain item.
A restaurant owner, eventually, you will more than likely make a permanent change to your handheld menus, but in the meantime, you can use vinyl window graphics and other signs from Signs Now to inform customers of any changes, temporary or permanent.
Custom vinyl graphics for restaurants from Signs Now can also be used to entertain customers while they wait to be served. Many restaurants find it helpful to provide customers with trivia questions, fun images, and interesting facts they can pay attention while waiting, and for many eating establishments, doing so becomes a way to stand out from the competition.
Even on slow days and during rushes, these distractions can lower customers’ perceived wait times considerably, making them more likely to come back and interact positively with employees. Some restaurants even offer discounts to individuals who answer trivia questions correctly.
Reduce Wait Times
As mentioned above, very few customers actually enjoy waiting to be served. During busy times of the day and year, customers may have to deal with long wait times, which can put a major damper on their overall dining experience. By using signs with vinyl graphics and decals, restaurant owners and managers can advertise specials and well-received menu items, so customers can spend less and less time looking at menus and making up their minds.
Custom vinyl graphics for restaurants from Signs Now can also be used to direct lines and inform customers of their potential wait times. This can reduce frustration and confusion and reduce the chances of customers having a negative experience.
Need help with custom vinyl graphics for your restaurants? Count on the team at Signs Now®!
Your full-service resource for signs and vinyl graphics of all types as well as creative design, quality production and expert installation, we’re ready to assist you any time with custom, affordable solutions. Contact us a call or drop in today to discover the many ways we can meet your needs.Back