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7 Benefits of Lighted Signs for Your Business


7 Benefits of Lighted Signs for Your Business

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When you are driving around town, lighted signs are very hard to miss especially in the evenings. Colorful and bright signs are some of the most noticeable objects from a moving vehicle. Great commercial signs grab your attention and leave a memorable impression.

There are many options to choose from when it comes to lighted signs. You can even experiment by combining regular signs with lighted and LED signs. The goal is to create eye-catching signs that can successfully capture the essence of your brand and help grow your business. Signs will increase the exposure brand, and help you attract new potential customers.

A lighted sign is an important investment, and you may be wondering if it is the right solution for you. Continue reading to find out 7 benefits of lighted signs for your business.

What Are The Benefits of Lighted Signs?

1. Visible 24/7

If your business sign is not lighted, you may be missing out on potential customers simply because your storefront is not visible enough. Even when your business is closed, a lighted sign is still working for your business. People passing by at all hours will notice your sign. The more exposure you get, the more opportunities you will have to attract new customers. A highly visible sign is one of the only marketing strategies that will work for you around the clock and help you significantly stand out from your competitors.

2. Require low maintenance

Lighted sign for apartment complex

Lighted signs are built with highly resistant materials able to withstand years of use and exposure to the elements. If you purchase an LED sign, you probably won’t have to worry about replacing the bulbs often. The life expectancy of LED bulbs is approximately 50,000 hours.

3. Affordable

The return on investment of lighted signs always exceeds the initial investment. A sign will be part of your company for life or until you decide to upgrade or change it. Compared to the cost of many other types of effective advertisement strategies, keeping a sign lit overnight is affordable.  

4. Represent the values of your brand

Installing a custom sign made for your brand will also give you intangible benefits. The color, design, and style of a sign communicate many things about your business. Solely by looking at a sign, people will make certain assumptions about your brand. A well-thought-out design can help convey positive emotions such as confidence, friendliness or dependability.  

5. Completely customizable

Digital signs are very versatile. Many brands choose digital lighted signs because they are programmable. They can be dynamically changed and personalized with different messages. This means business owners can experiment with a variety of messages and promotions to help attract new customers. Being able to test different messages with your audience is an added benefit of lighted signs.

Exterior lighted sign for Union Bank corporate building

6.  Simple and effective

In some cases, as a business owner, you may just want a simple lighted sign. In this case, lightbox signs might be the best solution. A light box sign can help your business stand out; they are electric signs built with a light inside of a box and translucid panel in the front. In many cases, the panels can be easily changed over time.

7.  Many Different Types to Choose From

Once you’ve decided you want a lighted sign, you will have a lot of different options to choose from. Depending on your industry, budgets, and needs, a sign expert can help you pick the best type of sign for your business. Some of the most popular commercial lighted signs are digital LED signs and light box signs. However, there are many other options to choose from such as lighted channel letters, illuminated pylons signs or directory signs.

If you want your business to stand out in a crowd, we recommend getting a lighted sign. When you buy one of our custom signs you will be getting a high-quality product. Our sign experts care about every detail. Using their creativity and craftsmanship they’ve helped many business owners in different industries design showstopping lighted signs.  

For more information on the benefits of lighted signs, you can rely on the experts at Signs Now®.

“Have you ever had a hard time finding a business because you could not find their sign? Don’t let this happen to your business. Find out how we can help with an expert site assessment courtesy of Signs Now®. We have an array of Digital Display Signs for all applications and budgets. And if you’re looking for a simpler solution, we also offer Light Box Signs. We invite you to learn more about what Signs Now can do for you. To get started, contact us today.