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When real estate for traditional signage strategies is at a premium, there’s no better substitute than floor graphics. In fact, custom floor decals can sometimes provide a more effective advertising alternative to wall signage or illuminated signs, as they are rarely anticipated, and as a result, rarely ignored.
But advertising isn’t the only thing these visual attention-grabbers are good at. Floor graphics can be used to improve wayfinding, alert employees and visitors to potential hazards, or even highlight promotional items in a retail environment. This versatility comes with a bevy of styles, sizes, shapes, and typography to choose from. But before we delve into the hard details, let’s explore what defines floor graphics in the first place.
What are floor graphics?
Floor graphics consist of thin, adhesive vinyl with a printed, full-color design facing upward. They come in a variety of thicknesses, although they seldom span beyond a few millimeters of breadth. They operate as a typical sticker would, although they are designed with permanence and durability in mind. Because of their similarity to adhesive labels and signage for vehicles, they’re also called floor decals or floor stickers.
By design, the floor graphics we offer at Signs Now have increased longevity – gloss laminate coverings, scratch resistance, and scuff-preventative coatings help keep your advertising efforts intact, even underfoot of large crowds. However, we understand that not all applications require permanent installation, which is why we offer short-term and long-term floor graphics, in addition to moveable floor graphics for events, gatherings, and other temporary get-togethers.
How long do floor graphics last?
Given that floor graphics are properly maintained and cared for – that means routine cleaning and the absence of vehicle traffic – they can last from three to five years. However, you may want to replace them sooner if you wish to retain their original sheen and luster.
If your adhesive decals are placed in the light of a window, foyer, or doorway, you should anticipate replacement sooner. UV rays can cause discoloration and fading over time, even with fade-resistant ink.
Where can I place my floor graphics?
Our floor decals are non-slick and slip-resistant, so you don’t have to worry about placing them in areas of high pedestrian traffic. However, they are limited to interior use. Of course, you’re welcome to place your decals wherever you want; just don’t expect your decals to last long in inclement weather.
Not all surfaces are conducive to vinyl adhesive. What does that mean for you? Avoid placing your floor graphics on surfaces such as carpet, concrete, and permeable stone. Generally, any type of flooring that is smooth and non-porous will make a great application surface (assuming it’s not wet, dirty, or replete with chemical or finishing agents).
Some popular locations to display floor graphics within include:
- Convention Centers
- Grocery Stores
- Big-box Retailers
What shapes and sizes do floor graphics come in?
At Signs Now, we can customize size and shape to your exact specifications, or collaborate with you to find the best solution for your space. When it comes to floor graphics, there is no one-size-fits-all approach.
But here are a few things to keep in mind: the thinner the lettering or graphic design element, the greater the chance they’ll be damaged during the application process, or even later by a pedestrian. Even if your design on the whole has substantial width, a single portion that is too narrow can be the breaking point of your decal.
A few popular dimensions for floor graphics are:
Ready to take the next step with floor graphics?
Contact us today and set up a consultation. We’ll discuss your needs and find the solution best-suited to your business. You can count on Signs Now for measurement, design, and permitting (when required) as well as mounting or installation. Every location is a local source for custom graphics, signage and displays. Second-to-none in delivery time and quality signs, at Signs Now, we take floor graphics seriously.
Call Signs Now Portland at (503) 252-0650 for more information.