7 Reasons Why You Should Use Outdoor Banners
Digital advertising. Television commercials. Radio broadcasts. With so many ways to draw attention to your event or company’s products and services, it’s easy to lose track of some of the most effective and simple forms of advertisement – outdoor banners.
Even if your office or retail storefront already takes advantage of indoor banner displays, exploring the great outdoors can be intimidating for marketers. But the benefits far outweigh the potential downsides, especially since banner advertisement is forgiving to newcomers and risk-takers alike.
For decades, banners have been employed in both local and national campaigns across the country. It’s a well-trodden path – but a path that has remained successful and inexpensive over the years.
So, sit back, relax, and let’s go over the many reasons why your business should start hanging up banners outside.
1. They can be printed faster than traditional signage.
Let’s face it: it’s easier to print an outdoor banner than to have a pylon sign or monument sign professionally installed. And if you’re only getting the message out for a temporary event, such as a festival, promotion, or flash sale, you probably want something that can be designed, fabricated, and installed fairly quickly.
If creativity isn’t your thing, most signage companies (like Signs Now) have a graphic design department that’ll take care of this aspect of sign making for you. That way, you won’t have to waste days looking for visual inspiration or considering the fine points of sans-serif typography.
2. Outdoor banners are durable.
With a mesh or vinyl material, you can expect an outdoor banner to last at least two to six years before beginning to fade. They’ll brave harsh winds, moisture, and sun exposure for prolonged periods of time. Although keep in mind, UV rays will eventually be the main cause of fading and deterioration.
3. Hanging a banner is easy.
You don’t need to be a signage expert or a rocket scientist to suspend an outdoor banner above a street, parking lot, or building. Most banners have grommets or pole pockets preinstalled from the get-go, so you can string up your banner material however you’d like.
Tear-down is just as simple as installation. Within a few minutes, you can untie your ropes or unhook your bungee cords, roll up the vinyl banner, and be on your way.
4. Compared to other forms of outdoor marketing, banners are inexpensive.
As a business owner or marketing representative for your company, you know the cost of social media management and digital media buys. While these can be part of a hugely effective strategy, stepping up your ground game to work in tandem with your online presence will bring you greater results.
And the awesome thing about using outdoor banners for physical advertising? The budget required can be less than a third of the cost for a PPC campaign, or placement on a national website.
5. Want to connect with locals? Here’s how you do it.
Few opportunities exist for telling the local community what your company is about. Outdoor banners are your chance to increase awareness about the products and services you offer.
Yes, there are other forms of signage and advertising that can connect with nearby residents or neighborhoods, but few are encountered in a communal space. This engages your audience as whole, rather than individually (like direct mail and television).
6. An outdoor banner reaches a huge demographic.
According to The Arbitron National In-Car Study in 2009, more than one-third (37%) of motorists report looking at an outdoor ad each time they pass one. That’s a huge amount of impressions anyone can tap into! Of course, most of your reach will depend on the location of your banner – roadsides, highways, and busy intersections are ideal.
7. Banners go beyond marketing – they’re versatile all-around.
Maybe you’re putting on a city-wide event. Or perhaps you’re rounding up participants for a food drive and annual fundraiser. Whatever the case, outdoor banners can be used as a means to get the word out, welcome visitors, indicate a grand opening, or provide vital information.
Check out the infographic, A Closer Look at Banners, here.
For more information on banners and flags, you can rely on the experts at Signs Now®.
“How else can I get Outdoor Banners to work for me?” you ask. Find out with an expert site assessment courtesy of Signs Now®. We have an array of Banners & Flags for all applications and budgets. And if you’re looking for an indoor solution to event signage, we offer Indoor Banners. We invite you to learn more about what Signs Now® can do for you. To get started, contact us today.Back