The Most Popular Types of Lighted Business Signs
Business signs help form the first impression customers have of your company. A good lighted business sign will help you attract as many customers as possible. If your current sign is not doing this, it may be costing you money instead of helping your business grow.
Per a study by the University of Cincinnati, roughly 60% of businesses said that changing the design or enhancing the visibility of their signage had a positive impact. An upgrade increased their sales, the number of transactions and profits by an average of about 10%." (Source)
Sometimes, signs wear out with time, go out of style, or simply become less visible as newer and brighter signs are installed nearby. The last thing you want is for your business sign to become invisible and be ignored. If your sign doesn’t stand out for any of these reasons, this means it has become less appealing and this can negatively affect the impression your customers have of you and impact your business revenue.
There are many benefits to lighted signs -- they are hard to ignore and can significantly improve the visibility of a business. This added visibility can help drive an increase in sales and profits.
Depending on the type of business you have, and the message you want your sign to convey, a sign expert can help you decide what type of customized lighted sign will work best for you. Call Signs Now ® at (541) 608-6800 to start a conversation with our team of experts.
We put together this list with some of the most popular types of lighted signs for business:
1. Lightbox Signs:
Also known as backlit signs, a lightbox is an electrically-lighted business sign that transmits light through a translucent panel. The translucent panel can be customized with the name of your company, logo, phone, address, and any other information you want to feature. Lightbox signs are versatile; they can be customized in a variety of different sizes making them useful for interior and exterior applications. The shapes of a lightbox can be molded to match your brand. This signage lighting type is popular for retail storefronts, bars, schools, church and gas station signs.
2. Halo Lit Channel Letter Signs:
Illuminated letter signs are channel letter signs with added internal lighting. Channel letter signs are individual letters usually made of metal, put together to spell out the name of your company. In many cases, the metal can also be molded into specific shapes to create your logo. These lighted business signs can be illuminated with LED halo lights to make the sign stands out in the evenings. The reason people refer to them as halo lit channel letters is because of the halo effect the light forms around the letters. A great advantage of using this signage lighting type is they only need to be lit at night, and this can help reduce your energy costs. The lights used in these signs can sometimes be programmable, allowing you to change the colors or effects of the sign.
3. Digital Signs:
Digital Signs help you communicate with your customers through a screen. These screens can be incorporated into monument signs or pylon signs, mounted to walls, or they can be free standing. The biggest benefit of using digital signs are the many programmable options they offer. You can feature the name of your company, special offers, announcements, product images, and even animated videos. Since they work as a screen, they can be manufactured in a variety of different sizes and resolutions. Digital signs are also referred to as Electronic Messaging Center signs or LED leaderboards. Digital signs are the most modern signage lighting type and are great to capture new customers.
4. Monochrome LED signs:
Monochrome LED signs are one of the most traditional signage lighting types. They work similarly to digital display signs, but they can be a more affordable option. These types of signs primarily display text messages in a single color. In many locations, depending on the zoning ordinances, businesses may only be allowed to display text with their digital signs. In these cases, the monochrome LED signs can be the ideal solution.
5. Pylon Signs
Pylon signs, also known as pole signs, are double-sided or single-sided freestanding structures supported by one or two poles. Traditionally, pylon signs feature an illuminated lightbox at top and are large enough to carry panels representing multiple businesses. A pylon sign is often taller than surrounding buildings and can be viewed from hundreds of feet away. Pylon signs can be customized with an LED message board or lightbox containing any message you'd like, capturing the attention of nearby motorists and pedestrians. Some municipalities do not permit pylon signage; you can call the experts at Signs Now® Medford at (541) 608-6800 to determine whether or not this signage lighting type is possible in your location.
6. Monument Signs
Monument signs are signs displayed at gateways to parking lots, buildings, and institutions. They provide a welcoming affirmation that a visitor is in the right location. These signs are typically supported by a structural base other than support poles, such as brick or stone. They are also typically closer to the ground than other popular forms of signage. Monument signs are often used by apartment complexes, schools, churches, industrial parks, and shopping centers. They are recognized for their relative elegance and can be customized to incorporate an LED panel.
7. Neon Signs
Neon signs are probably one of the oldest signage lighting types. In many places, people are still using them. You can usually see them at bars, restaurants, or grocery stores. Even though many people still use them, they are usually not the preferred choice by business owners. These signs have a shorter lifespan than other modern signs, they also consume more energy and require constant maintenance. Nowadays, neon signs are being replaced by LED lights because they can resemble the same fluorescent light characteristics, are more durable and require less maintenance.
No matter the industry you are in, you can tell the story of your brand with a highly visible and modern lighted sign. We offer many different customization options for indoor and outdoor lighted business signs.
The experts at Signs Now [Centername] can handle all steps of your signage project, from design and manufacturing to installation, and maintenance. As a full-service sign company, we have the experience to handle any project and deliver great results. Our team of lighted signage experts is always ready to assist with any questions you may have.
If any of these lighted signs sounds like the right choice for your business, contact us to discuss your options.
“Is your lighted business sign helping you attract new customers? Make sure your sign is helping your business grow. If you are not sure how to improve the visibility of your business, we can help with an expert site assessment courtesy of Signs Now®. We have an array of Digital Display Signs for all applications and budgets. And if you’re looking for a simpler solution, we also offer Light Box Signs. We invite you to learn more about what Signs Now can do for you. To get started, contact us today.Back