But it’s inside your business that almost three-quarters of shoppers make their decision to buy, according to customer behavior studies. Careful planning and timely point-of-purchase (POP) signage can help influence those decisions in your favor by steering customers toward your most profitable inventory.
Retail signs are one of most largely used product promotion tools. Product marketing requires a significant effort in today’s competitive industry. The store signs are an inseparable part of the business. These signs are used to attract customers to the store and on every step of the customer experience. From the billboard on the highway to the store name and “open for business” sign, to the main product advertising, the seasonal ads and the wayfinding sign in the store, information to customers is delivered primarily by store signs and retail signs. Signs Now Plymouth has extensive experience in designing and producing retail signs.
The retail industry signage has become a standard. In fact, customers look for these signs to assess quality and pricing, locate deals and make purchase decisions.
The retail store also uses signs to cross advertise other events that are driven by an idea that the business shares or events that the business sponsors. Seasonal events are mostly announced by signs.