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The Process of Signage: From Consultation and Sign Design to Installation


The Process of Signage: From Consultation and Sign Design to Installation

Just as money doesn’t grow on trees, signage doesn’t simply sprout on storefronts. Whether inside or outdoors, it’s posted, mounted or otherwise installed, of course. But, getting to that final stage requires more than a few steps that are well worth your while if an attractive and affordable sign is what you are dreaming of.

Here what you can expect to encounter along the way:

Consultation: The process of signage usually begins with a consultation with your sign company. They’ll ask you about your communication goals, branding considerations, intended application and likes and dislikes as well as your budget and timing parameters. A good representative will visit your location to assess sightlines, take measurements and determine electrical sources, if an illuminated sign is what you have in mind.

As this stage, the sign company’s knowledge of local ordinances can save you time and money. There’s no sense in planning a 40-foot tall LED sign, for example, if your city allows only smaller, non-illuminated ones.

Design: Up next, sign design is where the signage company combines your input with their graphic design talents to develop several concepts. If you are a start-up or seeking to refresh a tired image, logo creation may be part of the process. A competent provider will factor in your budget and their fabrication capabilities to ensure what’s possible design-wise is also practical production-wise. 

Mock ups: To help you visualize not only the new sign, but how it will look once mounted, most graphic designers provide mock ups. Created in photo editing software, you can see on a computer monitor how different signage concepts will look at the roadside, on a storefront or elsewhere before you finalize your choice.

Permitting: Before giving you the go ahead to install a sign, many cities require you to submit a plan to ensure it meets regulations regarding size, location, lighting and the presence of other signs on the property. There’s often a fee, of course, but once you’ve received your permit you can confidently go ahead with the sign’s fabrication.  

Installation: After your sign is built, you will need to have it installed, and hiring a licensed and insured sign installation company is key. In fact, many municipalities will make this contingent on their approval. You’ll appreciate the experience of a skilled sign installer. Most often they can accomplish the job to local standards, adhere to your timeline, proceed safely, and troubleshoot any obstacles they may encounter. 

Look to Signs Now for expert help with every aspect signage design, permitting and sign installation.

Signs Now provides the direction and state-of-the-art technology to make sure your business is projecting the right image—whether it’s updating the signage at your store, restaurant or facility or outfitting a new location with the latest effective and affordable solutions. We invite you to learn more about what Signs Now can do for you. To get started, contact us today