Find Out How Signs Now Helps Shoppers Find You.
A well-made, eye-catching sign is much more than a tool to attract retail traffic. As the first thing someone sees at your location, a sign reflects your store's personality and the experience customers can expect. And, in the age of online shopping, people often appreciate the tactile, hands-on nature of a physical retail location. Signage plays a huge role in your business, yet many retailers fail to take advantage of it.
According to numerous customer behavior studies, about 75% of shoppers make their initial and secondary buying decision once inside your business. Careful placement of point-of-purchase (POP) signage can help steer customers toward your most profitable inventory, spontaneous purchases and add-on accessories. A retailer can also opt for a bigger impact with larger signage for partnered or sponsored events and promotions.
Signs also guide shoppers through every step of their experience in your store. Attractive signs help put them at ease when locating departments, merchandise and deals. Additional signage can guide them to related products, checkout and other services you may provide.
Signs Now offers extensive experience in utilizing the visual impact of signs and graphics to boost sales. Contact us to consult with a sign specialist about what sign strategies are best for your business.