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A well-made, eye-catching sign is much more than a device to attract retail traffic. As the first thing someone sees at your location, a sign reflects the personality of your store and the experience they can expect. And, in the age of online shopping, people often appreciate the tactile, hands-on nature of a physical retail location. Signage plays a huge role in your business, yet many retailers fail to take advantage it.
According to numerous customer behavior studies, about 75% of shoppers make their initial and secondary buying decision once inside your business. Careful placement of point-of-purchase (POP) signage can help steer customers toward your most profitable inventory, spontaneous purchases and add-on accessories. A retailer can also opt for a bigger splash with larger signage for partnered or sponsored events and promotions.
After attracting attention and supporting a brand persona, signs guide shoppers through every step of the experience you want them to have and enjoy. Attractive signs help put them at ease when locating departments, merchandise and deals. Additional signage can guide them to related products, checkout and other services you may provide.
Signs Now offers extensive experience in utilizing the visual impact of signs and graphics to boost bottom line results. Visit us or give us a call on (844) 947-4467 to consult with a sign specialist about what sign strategies are best for your business.